I started to inch my way into this market at the end of March 2020. I have been a hobby investor for many years and this time, I swore I would do it right. Utilizing P/E ratio: "Price to Earnings Ratio" has helped!
When I was earning my MBA at Binghamton University in the early 90's, I had a great finance professor. He was fascinated by the fact that I bought a used 1980 Toyota Celica for $800 and seemed to NOT have to put a lot of money into it to keep it on the road. He kind of pushed me to see the long view of investing in a historically bad investment, a used car with lots of unknown factors. How long would the engine hold out? When would I need new tires? Would the axle and muffler hold up? Well long story short, the car held up for a few years until it didn't and I ended up spending alot of money until the car just died. The original PRICE of the car $800, ended up ballooning to about $3,000 over four years.
Ultimately, there were probably better options to spend the $3,000 up front for a better vehicle that may have lasted longer than the life of my Celica! The "earnings" aspect here would be the good functioning of the car over time, which ended up going up dramatically, (increased cost for maintenance.) My theoretical P/E ratio sky rocketed off the charts until the car died. I ended up paying an extraordinarily high price for every mile I put on that car before it died. CONCLUSION: BAD INVESTMENT!
So, the moral of this story, is that an investment can look GREAT in the beginning, but many factors can lead an investment to go downhill...rather quickly. This is very true when investing and understanding P/E ratios can help you to minimize your risk so you can make better choices when choosing stocks.
In this same finance class, it was at a time when craft beer brewing was coming onto the scene. Large corporate brewers like Budweiser dominated the market. Their P/E ratios were around 10, more like an financial institution/bank. Big, slow, and steady. BUD still dominated the market and it was fair to say, still a pretty good investment. That said, new players such as Sam Adams, were starting to take away market share from BUD. All in all, small craft brewers only made up about 5 - 10% of the entire beer brewing market. BUD(INBEV) currently sells at $46 per share and has a 11.49 P/E ratio. Today SAM is selling at $560+ per share with a 61.58 P/E ratio!
Wow, what a change in the beer industry over the last 30 years!
So what do these contrasting P/E ratio stories infer about the journey of these two companies in relation to their prospects as investments? See below.
1) DISCLAIMER: BUD issues a quarterly dividend, sharing its' earnings directly in cash with shareholders. SAM does not issue dividends, hence earnings are re-invested into the stock price. This creates an overall higher stock price for SAM. Dividend or not, neither methodology has an affect on calculating their respective P/E ratios.
2) BUD was bought by INBEV, and huge international beverage company in 2008 for $70 per share. As a result, BUD's finances were embedded into the finances of INBEV's entire portfolio. BUD's finances became a smaller part of a larger picture. The average P/E ratio for the entire S and P 500 was 21.46 in 2008 and unbelievably skyrocketed to 70.91 in 2009, most likely as a result of the "Great Recession" of 2008-2009. I could only find a P/E ratio for BUD in 2010 which was 13.47, approximately two points higher than currently listed. SAM'S P/E ratio bounced around between 2006-2008 and landed at an average of about 55 compared to its current 61.58. These incremental changes in P/E ratio show a consistent industry trend from 2008 - present. BUD taking on the role of stable old warhorse, and SAM taking on the role as new white night entrant.
BUD's P/E ratio has remained rather low and slow, whereas investors have always been willing to pay a higher premium for SAM as reflected in its higher P/E ratio. Has SAM been a better investment over the long term? Perhaps in relation to returns, but BUD still presents as the more stable and consistent investment over time. Lower return, yet more stability in that investors pay closer to earnings for BUD than for SAM.
No surprise, beer always seems to have a market! This simple analysis also shows how volatile downward markets can have a dramatic immediate effect on P/E ratios (S and P 500 2008-2009 variances 21.46 - 70.91), and also be an indicator of a company's/industry's overall health in relation to varying market conditions and other industries.
3) Over the last twenty years, BUD became a part of a bigger entity whereas SAM became the bigger entity under its own brand. Contrasting evolutions, yet the historical evolutions of their P/E ratios seem to be surprisingly consistent in relation to each other and the overall beer industry.
Conclusion:
The beer industry has served as a steady source of investment opportunity through the decades. A case study comparing P/E ratios between BUD and SAM through their respective evolutions over time shows how P/E ratios can help gauge the overall health of a particular company/industry in relation to other players in that industry and other business sectors in general.
The bottom line is that a company that shows earnings and a P/E ratio greatly enhances a prospective investors ability to analyze a company and make more informed stock picks in the short and long term.